Tulsa Firm Markets Local Flavor

Summary


Lori Walderich said her company is recession-proof because of a required activity: Everyone eats.

Walderich's job requires her to work with food every day, but not to create the next hot dish. She's CEO of IdeaStudio Design Group, a chain restaurant marketing and promotions firm.

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Tulsa Firm Markets Local Flavor

"We went into restaurants because it's our passion," she said. "These days, people don't want to cook, they would just rather go out and eat, and it's a very competitive and...

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