High-Pressure Cooker Saleswoman Gives Lesson in Sales

Summary

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It will cook fried chicken in seven minutes and you won't need a paper towel to drain it. It will cook potatoes in a flash and make preserving your own vegetables easier than finding a can opener. It's healthier, it saves money, it saves time - but it's only available at the Oklahoma State Fair.

That's Lee Anne Rogers' pitch, a seven-minute spiel from an eight- foot counter in the fair's Hall of Modern Living. It's meant to extract credit cards from customers' wallets and send them home with a pressure cooker that sells for the price of a pretty good suit. The 28-year-old Atlanta native bought the cooker seven years ago and liked it so much she's made a living pitching them ever since, one of the last stand of living-on-the-road salespeople who can create a need and satisfy it in a few sweeps of a second hand.

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Extract

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High-Pressure Cooker Saleswoman Gives Lesson in Sales

There is enough salesmanship at Rogers' Magefesa Supercooker demonstration to train most company sales staffs if they paid 10 minutes worth of attention. She demonstrates the product, identifies customer needs, explains a product benefit that will satisfy the need, overcomes objections and closes like...

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