Oklahoma State University Intends to Expand Slogan to All Marketing Materials

Summary


Oklahoma State University has developed a new marketing campaign designed to increase pride among the school supporters and inform the public about the school's mission.

The State's University is the tagline for OSU's campaign. The message is already appearing in advertising and on billboards in Tulsa and Oklahoma City, said Kyle Wray, OSU director of marketing.

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Extract


Oklahoma State University Intends to Expand Slogan to All Marketing Materials

The theme will be expanded to all university marketing materials, including business cards, advertisements, news releases and uni...

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