Next-Gen Ad Men: Specialized Services for a New Class of Clients

Summary

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Two sides exist in the world of communications - that of the large, full-service nature and that of the smaller, specialty sector. And while one could argue the competition is fierce, such is not necessarily the case between the two. Rather, the opposite.

As one of the oldest and certainly the largest advertising agency in Oklahoma City, Ackerman McQueen has made its mark in seven cities since founded by George Knox in 1939. In similar fashion, other full- service advertising agencies have surfaced over the years, including Jordan Associates, founded in 1961, Visual Image, founded in 1989, Beals Cunningham Strategic Services, founded in 1957, and Third Degree Advertising & Communications, founded in 1995.

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Extract

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Next-Gen Ad Men: Specialized Services for a New Class of Clients

However, a recent increase in what could be considered generation next of the communications realm has emerged by way of niche, boutique or free-lance firms, offering specialized services for a new class of clientele.

And according to veteran ad man Angus McQueen, that's not a bad thing for the full-service operations.

When you see that happening in the market, y...

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