More Led Billboards to Light Up Okc, Industry Giant Says
The Journal Record › May 31, 2007
Linked as:
Summary
Even though Vital Signs owner Justin Booher operates only 14 billboards in the Oklahoma City metro area, he said he didn't have much choice when it came to the risk of investing in an expensive digital billboard.
The programmable, eye-catching signs have made a big impact on the highway advertising market in just the last two years - industry giant Lamar Outdoor Advertising is leading the pack with 439 of its own nationwide, and the Outdoor Advertising Association of America anticipates seeing several hundred more each year for the foreseeable future.See the full content of this document
Extract
More Led Billboards to Light Up Okc, Industry Giant Says
The approximate $500,000 investment is proving to be worth the promise of selling the same ad space to multiple clients. Much like an Internet banner ad, the electronic ad can be rotated every few seconds t...
See the full content of this document
Sponsored links
